Protective Life’s Term Insurance Portfolio is Expanding

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Protective Life’s Term Insurance Portfolio is Expanding

Protective Life’s Term Insurance Portfolio is Expanding, More Competitive than Ever

Just when you thought Protective’s term insurance was priced to perfection, here comes Classic Term. Lower prices and different features that are perfect for the client who truly only needs a protection product. Even better? Combine this with Protective’s Telelife platform and a soon to be released accelerated underwriting program and you have an efficient, profitable way to stay in the term business. Read on for the details from Protective.


We have all come to appreciate Protective Life’s Custom Choice UL for its price, flexibility and feature set, but let’s face facts: Not all clients want or need those features. Sometimes all they focus on is price and simplicity. With the introduction of Classic Choice Term, Protective now has an even more price-competitive term offering, perfect for those clients.

Classic Choice Term is available on all the quote engines as we speak, and includes the following features:

  • Level Periods: 10, 15, 20, 25 and 30 years
  • Conversion: To the entire Protective product line in policy years 1 through 5. To ProClassic UL or Non-Par WL as follows:
    • 10 year: Through policy year 8
    • 15 Year: Through policy year 13
    • 20 – 30 Year: Through policy year 18
    • For all level periods, the conversion period ends as described above or age 70, whichever is earlier.
For more on Classic Choice Term, please see the following resources from Protective Life: